With Rap and R&B taking over as the best selling genres of music in America today, it has become popular in the culture to be a Hip Hop Mogul. This documentary charts the rag to riches stories of Russell Simmons, Sean "P.Diddy" Combs and Damon Dash, three of today's top Moguls. To date they have conquered the world of music, fashion and transcended their industry to become celebrities in pop culture. Although their stories are similar they have all taken different paths to become top music executives. From never before seen testimonials and rare video footage we uncover the secret truth on how they became Hip Hop Moguls.